Samuday Crafts is a "Rural Artisan Brand", which focusing on developing a forward linkage platform and a medium for artists and craftsperson's to interact with Customer and sell directly to them. Its vision is to ensure market linkages of the products developed by rural artisans, through building multiple marketing channels. It is being promoted by an NGO named "Samuday Shakti Sewa Samiti", a society registered under Society Registration Act 1860, the major objective is to provide livelihood opportunity to the rural women by reviving existing crafts and skills through extensive training program, we have developed multiple handicraft clusters in our project location. All the products developed in production line of all these crafts are well established and in terms of marketing and branding. Samuday Crafts directly impacting 500+ women in Hardoi district by providing livelihood opportunity and additional income is empowering the rural women in the district with a sense of financial security while helping them become earning members of the household. This is a comprehensive livelihood uplifment initiative where women are empowered, not only through skill development on handicrafts but also on financial literacy, design & marketing linkages,